Site Ready Utah

Site Ready Utah prepares and packages large plots of land for development into campuses for businesses starting in or moving to Utah. Site Ready Utah started off as a function of EDCUtah and then found so much interest and success EDCUtah found that it deserved its own organization and branding. We were given an exciting project that was already running at full pace and needed an identity that was related to EDCUtah’s but also distinct enough to stand on its own. We used a limited color palette and the same typographic solutions that EDCUtah employs but created a new logo that served as a badge for certified sites across the state.

When launching this new brand we realized we had two distinct but equally important audiences, the site selectors who filled the sites and the land owners who would be selling their sites. We created a package to introduce the certified sites concept that included two brochures and some really great work gloves with the certified Mega Site logo embossed into the leather. We already knew there was a lot of demand for the program but the gloves became an instant hit.

The website also had to speak to both audiences. We tailored the website to accomplish this by creating distinct sections that answered questions and provided resources for both groups. In addition this provided both audiences with a peak into what the other side of the equation was looking for, promoting cooperation between site selectors, land owners, EDCUtah, and the state government.

In addition to the welcome package we designed and launched a new website to support site selectors looking for certified sites and for land owners who want to get their sites certified. We made interactive maps showing all the available sites with their sizes and certifications. We also made an easy to follow process on the site for getting your site certified.