3M Health Information Systems

3M Health Information Systems (HIS) launched a podcast to support their clients' ongoing education and implementation of 3M software products in their respective medical establishments. Initially they weren’t getting the reception they had hoped for and found that many of their clients were interested in the content covered in the podcast but didn’t know it existed. So 3M contracted us to build short animations highlighting the most important parts of each podcast episode. These lasted anywhere from 30 seconds to 3 minutes and gave the clients a good look at what each podcast episode would have in store. They acted as a delightful amuse-bouche for the whole episode. 3M’s clients found the information they were looking for and 3M found their audience for the podcast.